The terms ceramic and tourmaline are often used when talking about the tools we use every day in the beauty industry. But do you know what real ceramic tourmaline technology is? The last time you asked a customer about the importance of ceramic and tourmaline in their beauty tools, did you add something?

All the jargon and options on the market can confuse you and your customers. When it comes time to purchase professional tools, it’s important to make the right investment for your business. Below, you’ll find an easy description of what all the fuss is about this smooth hair breakout.

When shopping for flat iron, ceramic plates are always preferred. Unlike aluminum plates or even gold-plated plates, ceramic glides through hair without tugging and pulling, reducing breakage and damage. Ceramic also heats quickly and evenly, requiring fewer passes of the iron through the hair. Look for irons that have ceramic plates rather than just a ceramic coating.

Tourmaline is a crystalline borosilicate mineral that helps smooth hair. Negative ions from tourmaline counteract positive ions in dry or damaged hair. This makes the hair smooth and shiny. Tourmaline even helps seal moisture into hair and fight frizz. Tourmaline is first crushed into a fine powder, which is then added to ceramic plates, which are then baked into iron plates and other elements of iron. You can also find tourmaline technology added to brushes, combs, curling irons, and more.

Before buying
How many times have you gone to a beauty salon and thought about jumping off an inexpensive brand that promises to deliver just as good as high-end tools? Do yourself a favor and don’t fall for clever ads.

In fact, companies often advertise ceramic tourmaline technology, and in reality these plates only have ceramic and tourmaline coated on top of the copper and aluminum elements. Beware of coated boards – after regular use, these types of boards can flake off and crumble, leading to broken and damaged hair. The last thing your clients want to feel is a flat iron pulling and pinching their hair.